NEWS
Rough Country - Your First Stop For Shocks and Lift Kits

01 17, 2022

One of the most popular brands that we carry is Rough Country. While most people know the brand for its shocks and lift kits, Rough country also manufactures a wide range of affordable performance-enhancing accessories for off-road trucks, Jeeps, and SUVs. Founded in 1975, Rough Country started manufacturing shocks that met the demands of a growing number of off-road enthusiasts. Acquired in 1986 by Heckethorn Products Inc, one of the first significant aftermarket manufacturers of Jeep Steering Stabilizers, Rough Country quickly expanded its aftermarket offerings.

Let’s clear the air here a bit. As you know, American Wheel and Tire in Houston Texas carefully vets every brand we partner with. We look at the vendor’s quality, value, support, and integrity backing up its warranties. That said, there is talk online that Rough Country sells cheap, low-quality Chinese-made products. Those claims are false.

Rough Country is an American firm headquartered in Dyersburg, TN, where they employ over 240 people in engineering, production, customer service, and distribution. They are a company of off-road enthusiasts building for off-road enthusiasts. Their objective is to create long-lasting products that perform as well as factory builds at an affordable price.

Welcome to the World of Rough Country Lifted Rides

You will most likely be drawn to Rough Country products based on price alone if you are new to the lifted scene. Whether you are looking to raise the nose of your new truck to level it out and give you space for bigger tires, or you want to go all out with a 6-inch lift that dramatically changes your ride’s appearance and off-road capabilities, Rough Country has a quality kit to meet your needs. If you are new to the Lifted World we recommend you check out our Introduction To Riding High where we break down everything you need to know before you buy.

Affordability is important, but that is not all you get with a Rough Country lift.

Engineered on the vehicle 

Rough Country’s objective is to retain factory ride, and they go the extra mile to ensure that is what you get with your Rough Country lift product. The kits are engineered on the vehicle. These are not CAD plans that theoretically work. Instead, rough Country engineers mount each component on the vehicle to compare spatial relationships with other components of the ride’s suspension to ensure factory steering geometry is not disrupted. When installed, your off-road vehicle, even with a six-inch lift, will have the same turning radius and steering characteristics as it did new. You might be surprised how few kits can achieve that.

Ease of installation

You can install the kit yourself if you have the experience, workspace, and tools. Otherwise, you will take your kit to a shop like American Wheel and Tire for installation. Our techs love to see a Rough Country install come in because they are hands down the easiest and fastest to install of all the other brands.

The Rough Country  Lifetime Warranty

Rough Country has a lot of confidence in its products. If you install a lift kit and are not completely satisfied with it, you have 90 days to return it for a complete refund, no questions asked. If you are like most RC customers and are delighted with your product, it is nice to know that it is backed up with warranties. Lifetime warranties for hard suspension components and lesser warranties on parts like leaf and coil springs, shocks, and stabilizers.​​​​​​​


When considering a Rough Country leveling or lift kit, we suggest you call us at 713-682-1085 and speak to one of our lift specialists. Rough Country lifts are constantly evolving to meet new trends in the industry, and we want to make sure you get exactly what you want. We don’t bite. Give us a call.

But Wait, There’s More!

Back in the 70s, Rough Country was pretty much a one-trick pony manufacturing quality, affordable shocks. However, after it was acquired in the mid-80s, it was Kattie-bar-the-door as far as the development of new lines was concerned.

Today, the company known for quality, affordability, and a 100% satisfaction guarantee manufactures an extensive list of off-road accessories. So if you are in the market for:

At the end of the day, if you want a rugged, perfectly constructed wheel that will perform on the toughest terrain but still deliver performance on the pavement, and you want an awesome look, then you need Rough Country. We here at American Wheel and Tire in Houston Texas have the best deals on installation and products from Rough Country and you need to check them out now!
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